If writing press releases is an art, then we are the master artistes of our day. Reporters receive hundreds or thousands of press releases a week. Of those, they will select 4 or 5 to pursue as a story. Even fewer stories will actually make it to print. You need someone, who knows how to make your press release stand out from all the rest.
And writing is just the beginning. You need someone, who can effectively pitch your story to a reporter and who knows the reporters you need. You need someone with a great track record. That someone would be us.
Master the Media.